News | April 11, 2012

WellPoint Goes Green With Xerox Managed Print Services

WellPoint, one of the nation's largest health benefits companies, has partnered with Xerox to adopt greener business practices and save more than $3M annually using managed print services (MPS) to better manage the way documents are printed, shared and updated across WellPoint's 90 office locations.

Xerox and WellPoint designed the Green Office Initiative, a sustainable document strategy that helps WellPoint better monitor how much printing is being done, and provide employees with more environmentally sensitive ways to work with documents. By deploying MPS, WellPoint eliminated 9,000 devices – printers, copiers and fax machines – in favor of more efficient multifunction devices. As a result, paper expenses are down more than $280,000 from last year and WellPoint estimates a 60 percent reduction in print-related energy use and total greenhouse gases.

"WellPoint's Green Office Initiative has four over-arching goals: reduce waste, enhance recycling efforts, minimize creation of greenhouse gases and create an energy-efficient work environment," said Andrew J. Lang, CIO and senior vice president, WellPoint. "Thanks to our partnership with Xerox, we are making significant strides toward reaching these goals."

To successfully reach sustainability and savings goals, Xerox and WellPoint implemented an education campaign to help employees understand the new print and document features – and the importance of using them. WellPoint gathers feedback from employees and conducts customer surveys to continuously improve the program.

The Green Office Initiative builds on Xerox's existing relationship with WellPoint for healthcare communication services, which helps simplify and personalize communications with the approximately 34 million members of WellPoint's affiliated health plans. In addition to managing printing, mailroom, member fulfillment services and outbound member and provider communications, Xerox plans to add e-delivery services to help WellPoint shift to a platform that replaces paper with secure e-documents. To generate communications that members are more likely to respond to, associates can use the new platform to add personal, relevant data about members' life stages, needs and preferences.

As the worldwide market leader in MPS, Xerox is working with businesses of all sizes to simplify the way work gets done – so employees spend less time managing documents, and more time focused on their core business. Xerox integrates MPS into the IT infrastructure to help intelligently organize information from both paper and electronic sources. The company was named the worldwide market share leader1 and positioned by Gartner, Inc., in the Leaders Quadrant in the 2011 Magic Quadrant for Managed Print Services Worldwide2 and recognized as a leader in IDC's Managed Print Services and Basic Print Services 2012-2015 Forecast and Analysis report3 and 2011 MPS MarketScape report4. Additionally, Xerox earned the top position in Quocirca's 2012 MPS report.

About Xerox
With sales approaching $23B, Xerox is the world's leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit, or

About WellPoint, Inc.
WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our members and our communities, and provide greater value to our customers and shareholders. WellPoint is one of the nation's largest health benefits companies, with 34 million members in its affiliated health plans, and a total of more than 65 million individuals served through its subsidiaries. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these service areas, WellPoint's plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia, Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). WellPoint also serves customers throughout the country as UniCare and in certain California, Arizona and Nevada markets through our recently acquired CareMore Health Group, Inc. subsidiary. For more information, visit

SOURCE: Xerox Corporation