Web Content Management: Princess Cruises Selects Percussion Software's Rhythmyx For Global WCM Solution
Percussion Software, a leading developer of Web Content Management (WCM) software for multi-channel, customer-centric applications, today announced that global cruise and tour company, Princess Cruises, has selected Percussion's Rhythmyx WCM System to deliver fresh content to key audiences around the world. Princess will use Rhythmyx to enhance its Web content capabilities and localize content for multiple geographic regions.
Princess Cruises joins a growing list of Percussion customers in the travel and tourism industry, including Thrifty Car Rental, Dollar Rent a Car, Hotwire, Cheapflights.com and Vegas.com. These top companies are using Rhythmyx to enable line of business personnel to create, manage and reuse Web content across multiple customer-centric business applications, contexts and delivery channels, with minimal dependency on IT resources.
"With Percussion's Rhythmyx system, we will redefine how content is designed and delivered, make our WCM capabilities more efficient, and improve customer service by better serving our regional audiences," said Greg Sieg, Senior Manager of IT, Technology Development & Support for Princess Cruises. "Our primary goal is localization of content for our US, UK and Australia/Asia customers. We also selected Rhythmyx for its ability to interoperate easily with our existing Web database, Reservation and Customer Relationship Management (CRM) systems. We expect to see benefits for everyone involved, including our customers, staff and partners. Rhythmyx will help us satisfy our mission: to deliver quality and value to each and every guest in the form of exciting and enriching cruise vacations to the world's most desirable destinations."
Princess Cruises' Rhythmyx implementation will begin with the company's main Web site, www.princess.com, and expand later to a number of other public sites, as well as shipboard and human resources intranets. Key reasons the company selected the Rhythmyx WCM system include:
- Easy localization of content for regional customers, by delivering correct content for the US, UK and Australia/Asia regions,
- Enabling line of business users to control content in order to improve content freshness, enable seamless reuse, and simplify management throughout the content lifecycle, from creation to updating, version control and retirement,
- Freeing IT from day-to-day content tasks, with immediate return expected of one full-time staff equivalent,
- Easy interoperability with existing infrastructure, including IBM WebSphere application server, Oracle database, Siebel CRM system and custom Yield management and Reservations systems,
- Automatically propagating updates for digital assets such as photos and video, as well as text, throughout the company's multi-site Web environment,
- Support for Web-based technologies such as XML, JSP, HTTP and XML-based APIs, and
- Easy definition of metatags for search engine optimization (SEO).
Rhythmyx 6 is the newest version of Percussion's award-winning enterprise-ready WCM System. Rhythmyx 6 extends the company's leadership position in the WCM market by providing a robust platform for more easily managing customer-centric content across multiple sites, multiple channels and multiple lines of business. Tailored for organizations that require seamless support for multiple Web properties combined with easy content reuse, Rhythmyx 6 enables enterprises to build Web sites with frequently updated, persuasive content that is engaging to their customers. Rhythmyx runs on Windows 2003 Server, Sun Solaris and Red Hat Linux platforms.
About Princess Cruises
One of the best-known names in cruising, Princess Cruises is a global cruise
and tour company operating a fleet of 15 modern ships renowned for their
innovative design and wide array of choices in dining, entertainment and
amenities, all provided in an environment of exceptional customer service.
A recognized leader in worldwide cruising, Princess offers its passengers
the opportunity to escape to the top destinations around the globe, with
sailings to all seven continents, ranging in length from seven to 30 days.
Princess Cruises is part of Carnival Corporation (NYSE: CCL and CUK), one of
the largest vacation companies in the world. More information can be found
on the Web at www.princess.com.
About Percussion Software
Percussion Software's family of practical software solutions enables
customers to maximize both the value and quality of their enterprise
content. The company's flagship product, Rhythmyx 6, is an enterprise-ready
Web Content Management (WCM) system for creating customer-centric business
applications. Rhythmyx 6 enables organizations to achieve a higher
return-on-content by delivering dynamic, frequently changing content to
customers. Based on open standards, it provides organizations with a robust
platform that allows customer-centric content to interoperate with other
enterprise content, regardless of repository or ECM system. With Rhythmyx
6, content can be easily managed across multiple sites, multiple channels
and multiple lines of business in order to ensure consistency of brand and
customer experience.
Percussion's portfolio of customers includes Fortune 1000 companies as well as other global, industry and public sector leaders, including Armstrong World Industries, AIM Funds, Autotrader, Bank of Canada, Bank of England, BC Hydro, Cheapflights.com, Chubb, Churchill Downs, Dollar Car Rental, Edmund Optics, Genentech, Hotwire.com, ICI Paints, ING Direct, International Monetary Fund, Kohl's, Midway Games, Natural History Museum, Thrifty Car Rental, U.S. Departments of State, Health & Human Services and Justice, U.S. Securities and Exchange Commission, Vegas.com and The Washington Post.
Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at www.percussion.com.