Web Content Management: Armstrong World Industries Using Percussion's Rhythmyx To Deliver Multilingual Content To More Than 100 Web Sites Worldwide
Percussion Software, a leading developer of Web Content Management (WCM) software for multi-channel, customer-centric applications, today announced that Armstrong World Industries, Inc., a global leader in the design and manufacture of floors, ceilings and cabinets, is using Percussion's Rhythmyx WCM System to share both product and marketing information with its key audiences around the world.
"Rhythmyx really helps us manage all of the languages and countries in our portfolio of more than 100 Web sites," noted Jon Litofsky, Manager, eBusiness, Armstrong World Industries. "If we didn't have a tool for tracking that content and allowing the marketing people in the business units to maintain it, we'd need to divert internal IT staff to the task. Using Rhythmyx allows the marketing content in any language for any country to be maintained by our marketing groups across the globe. This is an essential ingredient for showcasing our products and delivering a more compelling user experience that helps people decide to buy Armstrong."
Rhythmyx's multi-lingual and multi-site support, robust functionality, ease of integration and content reuse were driving factors in Armstrong's initial decision to choose Percussion's WCM. Armstrong has been relying on its Rhythmyx deployment globally for more than four years, and Rhythmyx has enabled the multinational company to vastly expand the volume and sophistication of information it provides to its customers and distribution channel partners via the Web. Soon after deploying its first round of 40 Rhythmyx-based sites, Armstrong's page count quickly grew from 800 to more than 3,000. Today, that number is about 10,000, although the company has increased its reliance on dynamic content vs. static html. There are some 20,000-plus "content items" now in the system, according to Armstrong's Bryan S. Snader, Senior Internet Architect. "Conservatively, we've more than tripled our content volume since we first started using Rhythmyx," said Snader.
About Armstrong
Armstrong Holdings, Inc. is the parent company of Armstrong World
Industries, Inc., a global leader in the design and manufacture of floors,
ceilings and cabinets. In 2005, Armstrong's net sales totaled nearly $4
billion. Based in Lancaster, PA, and founded in 1860, Armstrong operates 41
plants in 12 countries and has approximately 14,600 employees worldwide.
About Percussion Software
Percussion Software's family of practical software solutions enables
customers to maximize both the value and quality of their enterprise
content. The company's flagship product, Rhythmyx 6, is an enterprise-ready
Web Content Management (WCM) system for creating customer-centric business
applications. Rhythmyx 6 enables organizations to achieve a higher
return-on-content by delivering dynamic, frequently changing content to
customers. Based on open standards, it provides organizations with a robust
platform that allows customer-centric content to interoperate with other
enterprise content, regardless of repository or ECM system. With Rhythmyx
6, content can be easily managed across multiple sites, multiple channels
and multiple lines of business in order to ensure consistency of brand and
customer experience.
Percussion's portfolio of customers includes Fortune 1000 companies as well as other global, industry and public sector leaders, including Armstrong World Industries, AIM Funds, Autotrader, Bank of Canada, Bank of England, BC Hydro, Cheapflights.com, Chubb, Churchill Downs, Dollar Car Rental, Edmund Optics, Genentech, Hotwire.com, ICI Paints, ING Direct, International Monetary Fund, Kohl's, Midway Games, Natural History Museum, Thrifty Car Rental, U.S. Departments of State, Health & Human Services and Justice, U.S. Securities and Exchange Commission, Vegas.com and The Washington Post.
Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at www.percussion.com.