Foodservice Publication Utilizes Ektron Software And Increases Sales For Retailers

Ektron Inc., a technology and market leader in Web content management software announced that On-the-Go Foodservicehas selected Ektron software to manage their Web site. Requiring dynamic out-of-the box functionality, as well as strong taxonomy-driven search capabilities and a scalable architecture, Ektron CMS400.NET was the solution of choice.

On-the-Go Foodservice is both an industry magazine and an online resource published by ALM Business Media Inc. that provides retail foodservice professionals the trusted and objective information and research they need to make sound business decisions. Readers range across multiple channels including, but not limited to convenience and grocery stores, mass merchandisers, warehouse clubs, meal-prep outlets, coffeehouses, and bookstores.

In an effort to find a companion Web site solution that would meet all of their business and technical requirements, On-the-Go Foodserviceturned to MicroApplications, Inc., which specializes in .NET Web design, development, and integration. After evaluating multiple CMS solutions, MicroApplications recommended Ektron CMS400.NET as the content management system for the On-the-Go FoodserviceWeb site.

"Knowing that On-the-Go Foodservicewas a startup with an aggressive go-live schedule based on initial print publication date, as well as a limited budget, it was essential that we base their Web site on a CMS that gave them the biggest bang for the buck," said Bob Baker, president, MicroApplications. "CMS400.NET fit their feature set and price point to a ‘T', and we were able to easily customize it to meet additional information architecture and presentation requirements."

On-the-Go Foodservicehad a short timeframe in which they needed to launch their Web site. By utilizing the Ektron CMS400.NET out-of-the box functionality, they were able to not only launch on time, but site administrators were able to use the system quickly and proficiently with a minimal amount of training. Content is easily added and updated by non-developers almost daily. In addition to a quick launch, the On-the-Go FoodserviceWeb site has the ability to scale with future content growth, and is able to incorporate new technologies as they are developed without interrupting service to their site visitors.

Retail foodservice is one of the fastest growing segments in the foodservice industry. Larry Miller, CEO of ALM Business Media Inc. commented, "When retailers take time out of their busy schedule to look for the information they need, they want a Web site that is reliable, easy to navigate and search, and can quickly provide the content they are looking for. MicroApplications and Ektron CMS400.NET have created an architecture that is perfectly suited to grow with us and makes it possible for site visitors to intuitively find the information they need." Bob Baker added, "Search engine visibility of On-the-Go Foodservicecontent has also climbed steadily since our initial launch, thanks to Ektron CMS400.NET."

"As the On-the-Go Foodservicesite grows in content and popularity, search becomes the most common way for visitors to find the information they need," said Mark Hardardt, senior vice president of sales and business development, Ektron. "With Ektron CMS400.NET, On-the-Go Foodservicewill be able to seamlessly accommodate for future growth and effortlessly scale and integrate with third party applications as they are needed."

About ALM Business Media, Inc. and On-the-Go Foodservice
ALM Business Media Inc. was founded in May 2007 to provide the fledgling immediate consumption/food-to-go industry blanket media coverage of the marketplace through its On-the-Go Foodservicebrand, which was launched on March 17, 2008. The brand is the much needed conduit between foodservice manufacturers, suppliers and distributors and foodservice executives across multiple retail channels of trade, including convenience, grocery, mass/club, drug, dollar, and specialty retail stores that have added foodservice to their offerings. The On-the-Go Foodservicebrand is comprised of four pillars –– a print publication, a companion web site, educational and networking industry events, and the soon-to-be launched, On-the-Go FoodserviceInnovation Pavilion, which will include a test kitchen, focus group facility, and a foodservice at retail "Think Tank" to support and improve overall industry foodservice execution. For more information visit www.onthegofoodservice.com .

About MicroApplications, Inc.
MicroApplications, Inc., headquartered in Maitland, Florida, is a small, privately-held business incorporated in 1985 to provide multi-platform systems' technology solutions to small business. MicroApplications, Inc. provides information technology solutions that exceed customers' expectations in back-office integration, web presence, ecommerce, and content management. For further information, visit www.microapplications.com.

About Ektron Inc.
Since its founding in 1998 Ektron has been committed to providing affordable Web content management and authoring solutions. Ektron CMS400.NET empowers non-technical business users by providing an intuitive user interface for managing their Web site's content and messaging. Ektron has a complete set of social networking tools and fully supports all Web 2.0 functionality. An open API provides web designers and developers all the tools to extend Ektron's solution. Ektron understands what a successful Internet, intranet or extranet site needs and has built the solution to make that success a reality. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including NASA, Kodak and Johnson & Johnson. For more information visit: www.ektron.com.

SOURCE: Ektron Inc.