By Joel Mazza, Sr. Product Marketing Manager, Lexmark Enterprise Software
Despite competition from social media and other messaging applications, email continues to grow as a communication platform. The Radicatti Group forecasts global email volume for businesses will grow from about 109 billion messages per day in 2014 to 139 billion in 2018. Email continues to evolve with more integration options for popular social media apps like Facebook, LinkedIn and Twitter, extending its value across a growing number of channels. And then there is the cloud.
In many ways, consumer-focused webmail from the late 1990’s (remember RocketMail and Hotmail?) were some of the earliest forms of cloud services. Today, cloud services are maturing rapidly and user adoption is gaining significant traction following the path set by the smartphone and mobile app markets. For business applications, email and other productivity apps like word processing, presentation and spreadsheet apps are migrating to the cloud, providing easier access and a new path of innovation through third party add-ons. Google Apps for Work and Microsoft Office 365 are leading the way in this category and this market segment is poised for massive growth.
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