Interactive Technology Helps Guide and Educate Guests
Toshiba America Business Solutions is helping to enhance the visitor experience at Crazy Horse Memorial – the world’s largest mountain carving – through the inclusion of the company’s Ellumina digital signage line. The monument, located in the Black Hills of South Dakota, is dedicated to Lakota leader Crazy Horse and preserving the rich culture of Native Americans throughout North America.
Toshiba’s Virtuoso interactive touch screen displays – the signature hardware element of its Ellumina line – are prominent throughout the Crazy Horse Memorial visitor complex. Featuring a broad array of information including highlights of the day’s activities, illustrated maps and tips for improving visitors’ tour experience, the interactive displays help inform and guide guests.
“Toshiba’s digital signage has truly enriched the experience for our visitors and helped us better tell the great story of the Memorial,” said Jadwiga Ziolkowski, CEO of Crazy Horse Memorial Foundation. “Their Ellumina team intuitively understood what we wanted to accomplish and designed a comprehensive interactive experience that our guests have embraced. Toshiba’s digital signage is definitively improving our visitors' experience from the moment they arrive and enables us to maintain a relationship with our guests once they leave.”
Toshiba’s interactive touch screen displays (ranging from 46- to 55-inches in diameter) are integrated throughout the spacious visitor complex including the Welcome Center, the Indian Museum of North America, Native American Educational & Cultural Center, Mountain Carving Room and Covered Porch. The Covered Porch sits on the footprint of the home of the monument’s original sculptor, Korczak Ziolkowski.
“We are pleased to have been chosen by the Crazy Horse Memorial Foundation to leverage our state-of-the-art technology and digital content expertise for such an important aspect of their mission,” said Toshiba America Business Solutions Chief Marketing Executive, Bill Melo. “Working with the Crazy Horse Memorial Foundation Team to bring this project to life has been exciting and we look forward to a long-lasting relationship.”
Toshiba’s Virtuosos are helping museum guests immerse themselves in the history of the Memorial and the culture of North American Indians. The interactive displays specifically allow visitors to sign-up for newsletters, complete visitor surveys to share their insights about the experience, and register to ‘Become a Storyteller,’ by making a charitable gift to the Foundation.
Toshiba interactive digital displays are providing exclusive content within the following areas of the Crazy Horse Memorial visitor complex:
About Crazy Horse Memorial
Crazy Horse Memorial is a public charity and educational and humanitarian project of national and international scope. Its mission is to protect and preserve the culture, traditions, and living heritage of the North American Indians. Crazy Horse Memorial Foundation demonstrates its commitment to this endeavor by:
About Toshiba America Business Solutions
Toshiba America Business Solutions (TABS) is a subsidiary of Toshiba TEC Corporation, a global leader in office printing and retail solutions. TABS provides multifunction printers, managed document services and digital signage for businesses of all sizes throughout the United States, Mexico, Central and South America.
The company’s award-winning e-STUDIO copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services includingEncompass, the company’s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.
TABS’ Ellumina digital signage offering includes all of the hardware, software and services needed to implement dynamic and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.
TABS comprises five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions.