The FeedRoom Partners With Clearspring For Web Video Sharing Across Social Networks
Capitalizing on the rapid convergence of video and social networks, The FeedRoom, a pioneer in online video communications, and a leader in live video and rich media asset management, recently announced a partnership with Clearspring Technologies, the industry's leading widget syndication, tracking and monetization service. Under the agreement, The FeedRoom will enhance its social bookmarking capabilities and add expanded video content distribution capabilities to its popular FeedRoom 4.0 Enterprise Video Platform (EVP).
By integrating Clearspring's market-leading capabilities at the player level, The FeedRoom will enable viewers to easily bookmark and share video content with others across the Internet via social networks, blogs and bookmarking sites using simple point-and-click tools. Clearspring offers the premier social networking and syndication tool for distributing, managing and tracking content across social networks, such as Facebook, Twitter, Digg and del.icio.us.
"We have seen a dramatic increase in the number of publishers turning to online video," said Hooman Radfar, CEO and co-founder of Clearspring. "Brands big and small are harnessing the power of the social Web to reach massive audiences. As the trend of online video continues to grow, Clearspring and The FeedRoom will provide unbeatable services for easy distribution and accurate tracking."
Delivered in a Software-as-Service model, FeedRoom EVP 4.0 is a scalable video publishing system that enables full-featured solutions for public relations, communications and marketing. FeedRoom EVP 4.0 integrates seamlessly with existing content management platforms, network security standards and leading Web analytics tools. The flexible solution supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio publishing interface. Unlike consumer video-sharing sites, FeedRoom EVP 4.0 provides greater brand control, enabling Fortune 500 enterprises, leading media organizations and government agencies to better manage distribution, monetization and measurement of video content.
"Live and on-demand video streams are ideal for supporting brand messages and reaching broader audiences online. Whereas in the past, B2B and B2C marketers preferred to drive traffic to their own, hosted video destinations, today they are opening up to the power of the crowd and brand champions to help get their message out," said David Pearce, VP of Product at The FeedRoom. "By enabling our enterprise video customers to take advantage of leading tools for content distribution across the social Web, they benefit from the positive brand interaction and trackability that online video delivers, while dramatically increasing viewership, sales funnels and ROI."
At the core of The FeedRoom's enterprise video solution is a modular infrastructure stack built from industry-standards and best-of-breed technologies. The resulting solution delivers performance, stability and scalability required by the most demanding applications at a fraction of the cost of in-house solutions. The open, extensible architecture provides a basis for the creation of integrated whole-product solutions for a wide range of business applications.
"We are centered on a partner strategy that enables us to build the most comprehensive and powerful solutions for public relations, channel communications and marketing available today," said Daniel Webster, Senior VP of Business Development at The FeedRoom. "With Clearspring, this means allowing our clients to distribute their messages far and wide while retaining control and measuring impact. Our partnerships with Clearspring, Omniture, DoubleClick and others are designed to maximize the investments that customers have already made in software services and platforms for social media, analytics, advertising and more."
About Clearspring
Clearspring is the leading provider of distribution, management and monetization services for widgets and other distributable Web content. Clearspring's free sharing services enable publishers and developers to distribute and track viral digital content to the most popular destinations, including social networks, start pages, bookmarking sites, blogs, mobile devices and desktop platforms. The company delivers billions of impressions every month working with the world's most prominent brands, media companies and Web 2.0 businesses. The company also provides new monetization opportunities for publishers and developers using the Clearspring platform by allowing them to seamlessly integrate advertising-based services in their distributable Web content. To learn more, visit www.clearspring.com
About The FeedRoom
The FeedRoom is a pioneer in online video communications, and a market leader in live video and rich media asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife, and The Pentagon rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage digital media assets more efficiently. For more information, visit www.FeedRoom.com.
SOURCE: The FeedRoom