Case Study: Lessons Learned From Content Lifecycle Transformation

By JustSystems

If money was the primary fuel of business in the last generation, Sybase's explosive growth is proof positive that it's data that drives growth in today's connected world.

The company's database technology makes it easier for enterprises to pull, push, and leverage vast amounts of complex information from where it's stored to where it is cleanly presented and accessed by customers, employees and partners. Today, twenty years after its humble beginnings in a Berkeley, California garage, Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information.

Catalysts that Pointed Sybase to XML-Based Content When Sybase – data innovator in its own right – needed to get better at leveraging the informational content in its own enterprise, it turned to XML-based authoring and publishing.