News | June 10, 2009

SDL Tridion Launches Unified, Online Marketing Suite For Web Content Management

  • SDL Tridion 2009 delivers fully integrated customer engagement strategy
  • Industry's most comprehensive web marketing and WCM platform

SDL Tridion, a leader in global Web Content Management (WCM), announced recently the launch of SDL Tridion 2009, a unified online marketing suite that provides a complete end-to-end solution for customer engagement. The platform allows marketers to create and deploy fully integrated marketing campaigns that incorporate customer management and interaction, multi-channel marketing and web content management.

Providing users with a single interface from which to deploy global campaigns, SDL Tridion 2009 eliminates the manual processes associated with coordinating multi-channel campaigns in multiple languages. Its taxonomy and content classification capabilities allow all web content to be categorized through a tagging system, enabling visitors to view relevant content through an intuitive navigation system.

The customer intelligence element of the suite enables sophisticated content personalization through visitor tracking and segmenting. Both identified and anonymous visitors may be profiled to ensure that only pertinent web content is delivered on each visit to the site. Simultaneously, the multi-channel marketing capabilities integrate fully with the suite's audience management capabilities to ensure that personalized content is delivered across all online and offline marketing collateral. Outbound Email 2009 is also integrated with the audience management system to eliminate the time-consuming process of importing and exporting data between separate marketing tools. Response rates, such as click-throughs, are monitored and this data is automatically used to update the customer intelligence module for future communications.

Rhodia, the international chemical company, is one of the first SDL Tridion customers to implement SDL Tridion 2009. Emmanuel Gahéri, external Internet consultant at Rhodia notes, "Executing global campaigns with a strong local feel is very important to our line of business. SDL Tridion 2009 has allowed us to streamline internal processes, refocus competencies and reduce IT operational involvement to a minimum. This release will play a key role in meeting our global marketing objectives while keeping operational costs at a minimum."

Jan Jaap Kolleman, CEO of SDL Tridion, says, "Customer engagement is now central to all marketing campaigns. Increasing conversion rates, building customer intimacy, managing persuasive customer experiences and using every communications tool available to reach out to customers are the foundations of a successful strategy. Our unified marketing suite allows users to balance these demands with determining the best way to interact with their target audience while keeping track of the results achieved."

"We are very proud that our business strategy is confirmed by renowned and independent research firms such as Forrester who recently identified SDL Tridion for the third time as a leader in web content management for external sites," continues Jan Jaap Kolleman. "The research in the June 2009 report ‘The Forrester Wave: Web Content Management For External Sites, Q2 2009' reflects our strategy to develop Web Content Management beyond an instrument to manage, store and publish content into a web marketing solution to support specific business goals, such as increased sales conversion rates and improved customer service. Our newly released unified online marketing suite SDL Tridion 2009 provides a complete end-to-end solution for customer engagement and allows marketers to create and deploy fully integrated campaigns incorporating customer management and interaction, multi-channel marketing and web content management."

About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 600 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit