5 Reasons You Need Mobile At The Point Of Origination

By Bruce Orcutt, senior director, Product Marketing at Kofax

Point of Origination™ information capture is a proven winner for businesses seeking to accelerate revenue, reduce costs, increase efficiency and better serve constituents. When information is captured as early as possible in the process, it initiates business processes faster and with greater accuracy, meaning fewer costly problems down the line. Now, the proliferation of mobile devices is poised to push the Point of Origination out even further—right into a customer’s or employee’s pocket. Mobile capture enables customers to use cameras in mobile devices such as smartphones and tablets to capture images of documents, photographs and data and then deliver it into the enterprise.  This streamlines the flow of business critical information, reducing the time organizations require to understand, decide and act.

Here are the top five reasons why you should be thinking about taking capture mobile today:

#1: Mobile capture accelerates revenue. In a recent survey conducted by the Association for Information and Image Management (AIIM), “Distributed and Mobile Capture: Moving the Process Closer to the Customer,” key findings revealed that 14 percent of respondents felt mobile capture is “a game changer,” with 32 percent considering it “very valuable.” Why? Customers today are savvier than ever and expect a higher level of customer service. Additionally, social media makes it easy for customers to report on good service or post a bad review.  To stay competitive, businesses need ways to interact with their customers faster and resolve issues quickly.