Guest Column | October 14, 2015

Mobile Content Is Getting Enterprise Attention

By John Mancini, CEO, AIIM

Mobile Content Gets Enterprise Attention

Enterprises have been looking at mobile ECM for a while, but AIIM’s CEO John Mancini believes is the time for the channel to get serious about the technology as the market continues to expand.

Many enterprises are still struggling to get to grips with the concept of mobile content, and the channel is well placed to help them through this enormous transformation stage as they look to deploy mobile and cloud enterprise content management (ECM).

Business leaders are all too aware of the necessity of being part of the mobile content revolution. In a recent AIIM study, more than three-quarters of business executives surveyed said they need to embrace mobile applications fast, or get left behind or find employees using workarounds of their own under the radar of the IT departments.  

Yet just 10 percent of those surveyed have a successful BYOD (bring your own device) program up and running, whilst an astonishing four in ten have no mobile access to content in their organizations. The positive news, however, is that ECM in the cloud deployment is more mature, with around three-quarters of those surveyed likely to be using some form of cloud ECM within the next four years — whilst, 26 per cent are running ahead of the pack and using cloud ECM already.

Device Hunger Pushes Mobile ECM

From the AIIM research, we found that some of the traditional barriers to ECM in the cloud are no longer as high. Three-quarters of those surveyed said that the security offered by their cloud provider is likely to go beyond or equal to their own. One-third of cloud ECM users also said they had seen costs lower against an on premise solution. But the two biggest benefits are still seen as improved collaboration and cutting-edge flexible applications that can provide enterprises with a competitive edge.

ECM has been through a significant change as enterprises require a wider number of capabilities to manage content, particularly from the growing number of mobile devices and cloud based services. Our survey found that 50 percent of users access emails on three or more devices, with 33 percent having four or more. This makes security as well as document archiving a nightmare to manage.

Mobility And Collaboration
With enterprises and their staff now connected globally 24/7, email access is accepted on mobiles. But surprisingly, the ability to collaborate on content with colleagues and business partners both inside and outside the network is still some way from being fully exploited.

Here, mobile ECM is the future. Data is available faster when it is linked into back-office processes. Back office support staff is able to monitor customer and partner interactions.  This results in enhanced productivity and customer service. In addition, 76 percent of enterprises using mobile ECM are seeing a return on investment (ROI) within in 18 months of deployment. Yet 17 percent of survey respondents said they are not looking at mobile ECM at all. Still we can presume, overwhelmed by what step to take next.

The Role Of The Channel

Customers’ mobile content strategies need to look at the various components of mobility usage, which is dependent on the very nature of the enterprise’s business. There is an opportunity for channel partners to really add value at this stage. It should be explaining trends such as BYOD, and educating customers as to how mobile ECM can increase agility, competitiveness and profitability via collaboration, and providing tips on best to approach this task.

The mobile revolution has changed the way people work forever. Integration, mobility and compliance are the hot topics. Enterprises understand this and mobile is undoubtedly set to be the biggest area for ECM investment in the future.  All many enterprises need at the moment is a helping hand with the right deployments and strategy to put them safely on the mobile content highway.

John Mancini is an author, speaker, and respected leader of the AIIM global community of information professionals. He believes that in the next five years, a wave of digital transformation will sweep through businesses and organizations, which will face a fundamental choice between information opportunity and information chaos.