I'm From ECM, You're From BPM By AIIM
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This AIIM Industry Watch presents the key findings from the ECM-BPM End User Survey conducted in September 2004. There are elements of "I'm From Mars, You're From Venus" in conversations among users and suppliers when discussing ECM and BPM technologies, along with other key industry marketing terms such as workflow and document management. The purpose of this summary is to provide an overview of how users understand and perceive these various terms.
Numerous terms have been developed to try to grasp the complex and fast-changing world of content management. This has caused considerable confusion among end users. The ECM-BPM End User Survey found that more than three-quarters of all respondents reported that they fully understand workflow and document management. However, only half of the end users responded they fully understand ECM technology. Even fewer, 47 percent, state that they have a full understanding of BPM technologies. Also, more than 60 percent of those surveyed said they see little connection between ECM and BPM technologies. These differences mean that users and suppliers often talk past each other. The survey shows that end users must do a better job of defining the business problem they are trying to solve and look past the buzzwords towards the functionality they solve. At the same time, vendors need to be clearer on the problems their technologies are best suited for.