How Marketing Automation Has Dumbed Down A Generation Of B2B Marketers
I always advise caution when reading cutting-edge marketing analysis because of the difference between our target audience and those that are often written about i.e. IT or financial services. Raviv Turner, CEO of CaliberMind’s interesting article is a perfect example. Where Turner preaches that B2B marketers need to move beyond marketing automation to marketing intelligence software, I see many firms in our industry just climbing into marketing automation now. With that said, this is where we’re heading and why we spend a lot of time analyzing reader behavior on Water Online to determine what content is needed to keep buyers moving down the path to a sale:
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