News Feature | December 3, 2015

Go Green: Recycle Old Content

Katie Wike

By Katie Wike, contributing writer

Food Packaging Recycling Sustainability

When content is piling up, the best way to save time and create traffic is to reuse old content in a new light.

Do you always create new content for every need? It may not be necessary if you have a stockpile of perfectly good content on reserve.

Content Management News reporter Heather Lloyd-Martin writes recycling old content is the perfect way to create traffic to pages and save time creating content. Lloyd-Martin provides seven tips for making your old content count:

  1. Optimize old posts: Boost searches by optimizing them and updating the titles. This can be a fast way to drive new traffic.
  2. Update a post with new information: Review old posts and add new information; remember things change quickly, so old information may need updates to become accurate and relevant.
  3. Turn a blog post into a SlideShare presentation: Transform a blog post into a different type of material. Include a link to the original for users.
  4. Turn a blog post into a podcast topic: Find a new outlook on an old topic. As Lloyd-Martin writes, “Can you interview a guest expert who shares a different point of view? Can you discuss another perspective? Give it a try and see.”
  5. Pull tidbits from various blog posts and turn them into a FAQ guide: Readers may have questions, so instead of starting a FAQ post from scratch, use an old post and pull valuable information from it.
  6. Add transcripts to podcasts or video presentations: Podcasts aren’t for everyone, so for those who would rather read than watch, create a transcript so those people can still gain value from your content.
  7. Use old blog posts to create a “best of” post: Why not revisit the most popular posts of the year, or even the month? Creating a “best of” post allows readers who may have missed something to see the highlights.