Gilbane Releases New White Paper: The Business Case For Web Content Management: ROI & Beyond, Sponsored By SDL Tridion
The Gilbane Group, the analyst and consulting firm focused on content technologies, has published a white paper: The Business Case for Web Content Management: ROI & Beyond. Sponsored by SDL Tridion, and authored by lead Gilbane WCM analyst, Tony White, the research outlines cost savings derived from the reuse of both content and design elements across websites. The white paper also considers ways to estimate an expected return on investment (ROI) and details four secrets that win WCM approval and funding:
- Leveraging WCM to increase revenue
- How WCM decreases operational costs
- Best practices for generating ROI metrics
- Beyond ROI: the silver bullet that always works
Many customers are lending a more critical eye to justifying the business case for Web Content Management, writes White. One of the critical considerations in their justification is, of course, ROI. That is, customers need to know that the financial benefits of effective WCM will outweigh the time and expense of purchasing, designing, and installing enterprise-level software.
While the process of approving and implementing an enterprise-level WCM requires a sizable investment, Gilbane finds that solutions such as BluePrinting, a technology that centralizes content, help reduce business costs and increase revenue by streamlining content creation. The paper outlines how these benefits yield a strong case that both provides and supersedes ROI.
White writes, ROI is notoriously difficult to calculate, especially predictively. But for global websites that play a critical role in establishing and maintaining a corporate identity, efficient synchronization of content across brands, regions, languages, and applications promises to generate considerable operational cost savings.
We are very excited to help provide the platform for an unbiased look at the business case for WCM, says Jan Jaap Kolleman, CEO of SDL Tridion. Like Gilbane, we have found that the squeeze of a shrinking economy has pushed certain technology updates to the backburner. Tony White makes a compelling argument that marketing and IT executives at global corporations cannot afford to wait for WCM upgrades. Gilbanes information about cost savings, revenue increases and ROI is useful in securing vital funding for WCM now rather than later.
A download of "The Business Case for Web Content Management: ROI & Beyondis available for free online at The Gilbane Groups website.
About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of content technologies since 1987. Gilbane has helped organizations of all sizes from a wide variety of industries and governments. The firm works with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. Gilbane has organized over 60 educational conferences in North America and Europe.Its next event is Gilbane San Francisco, June 2-4, 2009 - http://gilbanesf.com/. Information about its widely read newsletter, reports, white papers, case studies and analyst blogs is available athttp://gilbane.com.
For more information, visit http://twitter.com/gilbane.
About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities. More than 1000 organizations rely on SDL Tridion solutions, including well-known global brands such as Canon, Emirates, GMAC, KLM, Lexus, MetLife, Renault, Ricoh, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com. SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information, visit www.sdl.com.
SOURCE: The Gilbane Group