Enterprise Content Management Enables Global Collaboration And Stronger Relationships With Customers And Partners

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•Case Study: Enterprise Content Management Enables Global Collaboration And Stronger Relationships With Customers And Partners

Dow Corning is a global manufacturer of performance-enhancing silicon-based products. Dow Corning develops, markets, and manufactures more than 7,000 diverse products and services to customers around the world, and more than half of the company's annual sales are outside the United States. A global leader in silicon-based technology and innovation, Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. Dow Corning's corporate headquarters are in Midland, Michigan, with more than 25,000 customers and 9,000 employees worldwide.

With companies everywhere leverageing the Internet to maximize efficiencies and better serve their customers and partners, Dow Corning realized that it, too, needed to make it easier for partners and customers to do business with it over the Web. The company determined that completely redesigning its corporate website was crucial to forging stronger relationships with its partners and customers. Dow Corning needed to build its branded experience quickly while enusring that its site content was current and relevant. The company realized that contribution from employees across the enterprise was curcial for ensuring high-quality content.

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•Case Study: Enterprise Content Management Enables Global Collaboration And Stronger Relationships With Customers And Partners