Dollar Rent A Car Implements Sitecore's Web Content Management System For Providing Personalized, Dynamic Website Experience

Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, recently announced that Dollar Rent A Car has implemented Sitecore's CMS to provide customers with the ultimate in online visitor web experience. Since utilizing Sitecore, Dollar has increased its online conversion rates, while reducing its website development time over 30%.

Sitecore's CMS will allow Dollar to provide very personalized, 1-to-1 marketing to site visitors, which will help turn more of them into customers. This will give them a huge competitive advantage, enabling Dollar to make offers based on customer and visit history, behavior, and interests using Sitecore's ability to serve up dynamic content. With Sitecore, Dollar will be able to make each website visit a unique experience by catering to each visitor's tastes, from targeted outreach email campaigns to the final booking confirmations.

"The thorough product evaluation made it clear that Sitecore was chosen because other vendor solutions were difficult to use, required extensive work in order to drag and drop changes, and had considerable build-out just to add a .NET component," said Bjarne Hansen, President of Sitecore USA. "We were really pleased that during training, Dollar was able to customize our application to meet their initial test needs and by the third day they were able to load content."

Sitecore provides an easily customizable solution that allows Dollar's marketing department to make changes the same day, instead of 2-3 weeks with prior solutions. This allows much faster responsiveness. Moreover, Dollar no longer needs to rely on a few individuals with specialized CMS skills to manage the CMS. A broader Dollar team can get into the system and easily make the changes they need.

"Dollar's website is an important part of its sales efforts, as it is the main interface with many of its potential customers," said Bjarne Hansen, President of Sitecore USA. "By using our CMS, Dollar can provide a more personalized web experience that will turn a higher percentage of browsers into customers, and scale with their growth."

About Sitecore
Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage over 5000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.

SOURCE: Sitecore