Does Your Business Have Authenticity?

This is a story about a small, family-run coffee shop fighting off a known, big coffee-brand. But the reason I picked it for water and wastewater marketers to read is the story-telling value of what brand publishing is all about. Just like a family business, your passion and character as a company should shine through in your content …

http://www.tpgonlinedaily.com/does-your-business-have-authenticity/

Image credit: "coffee," jen © 2014, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/