News | May 28, 2019

Does Your Business Have Authenticity?


This is a story about a small, family-run coffee shop fighting off a known, big coffee-brand. But the reason I picked it for water and wastewater marketers to read is the story-telling value of what brand publishing is all about. Just like a family business, your passion and character as a company should shine through in your content …

Image credit: "coffee," jen © 2014, used under an Attribution 2.0 Generic license: