Code is a productivity thief. Once an organization introduces code, it introduces risk into a project. There is no longer a need to take this risk with custom coding when an organization can now assemble their software solution.
The ECM (enterprise content management), BPM (business process management) and BI (business i) space has evolved to the point where it is now possible to deliver custom software solutions without introducing custom code at the application layer. In other words, organizations can get exactly what they need in a business solution without the compromise and risk typically associated with custom software solutions. And, this can be effectively and efficiently achieved while the organization remains fiscally responsible.