Content Management: North American Membership Group Adopts CrownPeak CMS, Gains Complete Control Of Multiple Content Centers For Membership Web Sites
CrownPeak (www.crownpeak.com), the company defining the future of content management, today announced core benefits of their award-winning content management solution (CMS) for the North American Membership Group Inc. (NAMG), a consumer lifestyle company that successfully combines membership, publishing and merchandise marketing into one innovative and growing business for over 4 million members.
Since implementing CrownPeak CMS in early 2006, the North American Membership Group has vastly improved their ability to control all aspects of their nine membership websites, manage rapidly changing content from multiple users, dramatically reduce overall publishing time and increase organic site traffic through enhanced site optimization. With CrownPeak's flexible content management solution, NAMG has eliminated complex workflow processes while strengthening their core messaging to their ten affinity clubs through a streamlined web site experience.
"Flexibility and lack of control over content were the biggest challenges with our web sites and online experience for members," said Tim Carroll, AVP Partnership Marketing. "Our ability to take true ownership of our content, improve our internal workflow and cut enormous time off publishing for our multiple sites was greatly enhanced by CrownPeak's system. Now, we manage to do everything web site-related with much more confidence."
CrownPeak CMS offers organizations a flexible, easy-to-implement interface that gives them a powerful way to centralize multiple tasks into a seamless workflow process. This solution has proven to be effective for NAMG -- helping them gain much needed efficiency, total control over content and easy integration of other solutions. NAMG's search optimization efforts have also improved because of the "clean code" CrownPeak's CMS produces, ultimately improving their site traffic by allowing for a more visible and accessible search engine experience.
"Giving organizations the power to control, shape and own their web site experience is what our content management system provides them," said Jim Howard, CEO of CrownPeak. "CrownPeak CMS makes a seemingly difficult work process into an easy, cost-effective and collaborative experience that greatly improves everything about managing content."
About North American Membership Group
North American Membership Group (NAMG) is a lifestyle company that successfully combines membership, publishing, and merchandise marketing into one innovative and growing business. Founded in 1978, NAMG develops lifestyle consumer affinity clubs, publications and merchandise marketing for the support of a shared association with the benefits and services which enable the consumer to increase their enjoyment of their chosen special interest and leisure time activities.
NAMG has two subsidiaries: North American Affinity Clubs, Inc. and North American Media Group, Inc. North American Affinity Clubs handles all the marketing and benefit administration for all the Clubs, and the North American Media Group, Inc. handles all editorial, publishing, and television shows.
About CrownPeak
CrownPeak is defining the future of content management with its cost-effective, easy-to-implement software services for enterprise-level Web content management and site search. As the only solution to offer best-of-breed integration with ExactTarget, salesforce.com and WebTrends, CrownPeak's 360° Site Management gives Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.
Enterprises and vertical organizations such as Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the University of Southern California have realized the value in CrownPeak's 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named an SIIA Codie Award finalist for Best Content Management System every year since 2003.