Content Management: MBC Delivers Rich Entertainment Services With Vignette

Vignette, a leading Next-Generation Web solutions provider, recently announced the successful deployment of its Vignette Digital Services Hub to power the online presence of MBC television, one of the Middle East's largest broadcast channels with a global footprint.

MBC.net leverages the Vignette Digital Services Hub to deliver program information and video clips to more than 20,000 visitors daily. Vignette's flexible platform also enabled the broadcast provider to launch microsites within a short timeframe, an essential requirement for adding new services like online communities, mobile access and IPTV.

"As the lines between Web and television begin to blur, customers are demanding more personalized services like video-on-demand and social networks," said Dr. Ammar Bakkar, group director of New Media at MBC. "We are confident Vignette can help us set the standard for delivering engaging interactive content over any Web-enabled device."

"Maintaining customer loyalty and brand awareness while driving revenue from valuable digital content is essential for media and entertainment organizations," said Leo Brunnick, senior vice president of products and marketing at Vignette. "Vignette's Digital Services Hub is directly addressing these challenges by enabling these organizations to deliver personal, social and multichannel experiences direct to the consumer."

SOURCE: Vignette