Interwoven, Inc. , a global leader in content management solutions, recently announced that it has closed the acquisition of privately-held Optimost LLC, a pioneer of software and services for Website optimization. Under the terms of the agreement between Optimost and Interwoven, Interwoven will pay approximately $52M in cash for all outstanding shares of Optimost and assume certain existing employee stock options.
The acquisition combines Optimost's real-time multivariable testing and Website optimization capabilities with Interwoven's content management solutions to provide marketers with the industry's most complete set of capabilities for creating, deploying, testing, analyzing, and optimizing targeted content to Website visitors.
All Optimost employees, including the founders, Mark Wachen and Lance Lovette, have joined Interwoven and will focus on product innovation, customer support, and the continued acceleration of Interwoven's business in the online marketing arena.
The Optimost solutions are now available through Interwoven as a standalone offering as well as in conjunction with the solutions in Interwoven's portfolio.
Interwoven expects the Optimost acquisition to contribute in the range of $1.5M to $2.0M to total revenue during the fourth quarter of 2007, subsequent to the acquisition date and before considering purchase accounting adjustments to revenues of approximately $1.0M.
Interwoven announced its intent to acquire Optimost on October 17, 2007. Please visit www.interwoven.com to read the acquisition announcement, as well as additional materials on the news, including a product demonstration, FAQ, podcast, and Website optimization brief.
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Client web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, Time Warner, QVC, and EarthLink.
Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, more than 4,000 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit <www.interwoven.com >
SOURCE: Interwoven, Inc.