Case Study

Brand Spirits Leader Digitizes Business Operations With The SIMATIC IT Suite

Siemens Gruppo

With so much talk about securing the Italian control of key businesses, a few companies play offense and take the Italian lifestyle and “Made in Italy” all over the world. Among them is Gruppo Campari, which closed 26 acquisitions in the spirits industry in the past two decades to become the world’s sixth player, with over 50 premium and super-premium brands. Besides aperitifs of international renown (Campari, Aperol), the portfolio includes bitter liqueurs (Averna, Cynar, Consumer products and retail Campari Brand spirits leader digitizes its business operations with the Opcenter suiteBraulio) and spirits (Skyy, Grand Marnier, GlenGrant, Wild Turkey, Appleton). In 2016 the group exceeded €1.7 billion in consolidated revenues, with most sales in Americas and the Southern Europe, Middle East and Africa (SEMEA) region.

A turning point for the management of such a complex and constantly evolving organization came in 2012. Until then, Gruppo Campari had maintained an unstructured approach to the management of product specifications, which were created locally using Microsoft Word documents or Microsoft Excel® spreadsheets. Besides creating documents in different formats and languages, there was no standard workflow for document authoring and validation, and information was shared via email or phone.

In 2012, the Group launched an extensive digitalization of operation processes, selecting Opcenter Specification from Siemens Digital Industries Software, a configurable solution for product specification management in process industries, and embracing the Siemens “digitalization” philosophy. Opcenter Specification allows the company to develop, configure and manage all product specifications (raw materials, intermediate and finished products and packaging materials), storing all specifications in a single, controlled data repository.

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