Beyond The Horror ... Personalized Customer Communications By Troy Gross, Cincom Document Solutions

From fear of the unknown to a successful document automation software implementation

Tales of bungled software implementations are all too common. They are the horror stories of our modern business world. These tales form a common currency in an environment where software upgrades - and complete system overhauls - are necessary to maintain the competitive advantage.

Implementing a personalized customer communications system can be challenging. It requires buy-in from staff across the enterprise and coordination between departments. Plus, it requires analysis, support and testing.

By carefully preparing for the three stages of software implementation, you can ensure success and full utilization of your new system.

Troy Gross is a Senior Marketing Manager for Cincom Document Solutions. Before that, Troy played an integral role in the growth of Cintech Solutions, Inc., taking it from an entrepreneurial start-up to a market segment leader in customer communication software. During his 10 years with Cintech, Troy progressed from various marketing management roles to become the Director of Marketing & Business Development.

Prior to Cintech, Troy developed a diverse background in marketing, finance and international business with management positions at Cincinnati Microwave, Square D – Groupe Schneider, EDB Holdings, and Lenscrafters.