Best Practices For Delivering Superior Customer Experience

A Dynamic Platform for Multichannel Communications

This white paper from EMC focuses on improving customer communications and the benefits of implementing a customer communications management (CCM) solution, the capabilities of such a platform, and provides a frame of reference for organizations searching for a CCM platform.

Improving customer communications can boost customer loyalty, help ensure brand and regulatory compliance, and rein in a range of rising costs from postage to IT maintenance. Many organizations struggle with an efficient and effective CCM solution. The needs of application silos have driven the development of many CCM systems in most organizations leading to the deployment of numerous incompatible or expensive systems.

As customers within multiple demographics begin to rapidly adopt web technologies their growing expectations call for richer presentation, interactive engagement, and mobility which stress existing systems.  In this challenging economic client there is an increasing realization that a comprehensive customer communications management platform, both on-premise or in a hybrid cloud environment, can provide significant cost reductions and improve customer loyalty, time-to-market, and competitive differentiation, driving bottom-line profitability.

Download this white paper below to read more.