Applications Of Digital Asset Management

Product images, streaming video, sound bites, logos, flash animations, presentations, Web pages—these days, digital assets are ubiquitous. They're used by companies in all industries to promote products and services, educate employees, attract customers, and establish global brand recognition. For any one company, all this rich media represents a significant intellectual and monetary investment. Yet rich media files are typically stored in content "silos" where they're difficult to access. As a result, the full value of this intellectual property is often untapped, and the return on investment in digital assets is a fraction of what it could be. Submitted by EMC Documentum