Market Vision to Help Drive Product Development and Marketing Initiatives
Kofax plc, a leading provider of capture enabled business process management (BPM) solutions, today announced the launch of the Kofax Point of Origination strategy, which will accelerate the migration of capture from centralized, back office environments to the "point of origination" where customer interactions actually occur in order to reduce process latency and improve customer service.
The Point of Origination strategy leverages a combined portfolio of Kofax products, including Kofax Mobile Capture, Kofax Front Office Server and Kofax DotImage Enterprise. These allow organizations to deploy capture capabilities where they best serve the needs of their business by enabling customers, partners and employees to use smartphones and tablet computers, desktop scanners, multi-function peripherals (MFPs) and internet portals to initiate business processes sooner and better serve their constituencies.
The benefits of the Kofax Point of Origination strategy can be demonstrated through several use cases. For example, a potential banking customer could use a smartphone to enter and "scan" the information and documents necessary to initiate a new account opening process. An auto insurance customer could similarly initiate a claim within minutes of the occurrence of an accident. Truck drivers could similarly "scan" proof of delivery documents and immediately submit that evidence to downstream tracking and billing processes. In each example, process latency is reduced, exceptions can be resolved faster and customer service is improved.
The Point of Origination strategy is one of three pillars driving product development and marketing initiatives at Kofax. The guiding principles of "touchless processing" to minimize human intervention throughout a business process, and "enterprise ready" to ensure compliance and interoperability with standard IT infrastructure and applications, complete the three pillars.
"Much of today's business environment is shaped by the way in which organizations interact with their customers, making customer satisfaction and retention necessary for maintaining competitive advantage," said Martyn Christian, Chief Marketing Officer at Kofax. "By providing a capture enabled BPM solution based on the Point of Origination strategy, Kofax customers can improve customer service and ultimately deliver ROI across the entire organization."
Kofax solutions based on the Point of Origination strategy enable organizations to proactively capture information whether from a customer's home, local branch office, or field representative using a smartphone or mobile device. Point of Origination solutions increase productivity and efficiency while minimizing costs due to reduced manual intervention, faster processes and improved accuracy. For more information, visit http://www.kofax.com/vision/point-of-origination/.
Kofax plc is a leading provider of capture enabled business process management (BPM) solutions. For 25 years, Kofax has provided award winning solutions that manage the capture and streamline the flow of business critical information throughout an organization in a more accurate, timely and cost effective manner. These solutions provide a rapid return on investment to thousands of customers in banking, insurance, government, business process outsourcing and other markets. Kofax delivers these solutions through its own sales and service organizations, and a global network of more than 800 authorized partners in more than 70 countries throughout the Americas, EMEA and Asia Pacific. For more information, visit www.kofax.com.
SOURCE: Kofax plc