Web Content Management: Tridion Named A Global Content Management Leader By Globalization Research Firm
Tridion, a leading global provider of web content management solutions, today announced that Common Sense Advisory Inc., an independent business globalization research and consulting firm, has named it a category leader among web content management (WCM) platforms for global and multilingual support. The report, entitled "Global Content Management Technology: A Buyer's Guide," listed Tridion as one of the leading global content management technology vendors.
In the report, Common Sense Advisory identified Tridion as a leader in its quadrants for "Support for Multilingual Content Management" and "Implementing Multi-regional Systems." The report cites Tridion as a "standout for globalization deployments" and highlights the value of its BluePrint Management™ technology to global organizations when it comments that "Multilingual content management is in its DNA." According to the report, adding to these strengths are Tridion's strong partnerships with translation technology companies and multi-channel capabilities that help to "easily grant consistency to global brands across a multitude of global web sites."
"As more and more companies expand internationally, whether through mergers and acquisitions or organically, the need for web content management solutions that support web site globalization is increasing rapidly, with particularly strong growth in the US," said Erik Aeyelts Averink, Executive Vice President of Corporate Development, Tridion. "Tridion's placement in Common Sense Advisory's report validates our efforts to provide global companies with the ability to localize and individualize online content while maintaining brand consistency across their global web presence and multiple channels."
Common Sense Advisory recently released this report as well as its complementary report "Lessons in Global Content Management: A User's Guide" aimed at those looking to purchase software for managing global or multilingual content. The reports summarize the necessary features for this software and the top vendors, and delve into business drivers, case studies, and best practices for the technology. Common Sense Advisory based the two reports on in-depth interviews with 16 content management software suppliers and a variety of firms that have implemented global content management products.
About Common Sense Advisory, Inc.
Common Sense Advisory, Inc. is an independent research firm committed to objective research and analysis of the business practices, services, and technology for translation and localization. The firm also provides hands-on consulting and training to global business teams. For more information, visit www.commonsenseadvisory.com.
About Tridion
Tridion is the leading provider of best of breed enterprise class Web Content Management solutions. Tridion's solutions empower enterprises to provide compelling, consistent and personalized customer experiences across multiple web sites in multiple languages and through multiple (online) channels. Its unique 'Building Block' architecture and 'BluePrint Management'™ technology allow enterprises to vastly improve customer experience by providing a consistent corporate image, multilingual localized content, accelerated time-to-market, and overall improvement of content quality, all while reducing operational costs. Over 400 customers rely on Tridion's Web Content Management solutions, including ABN AMRO, Agfa, Alcatel, Canon, Goodyear, Heineken, Honda, KLM, Renault, Suzuki, Toyota, ING, ReedElsevier, and Unilever.
For more information please visit our Web site at www.tridion.com.