ShopRite today announced the unveiling of three “Fresh to Table” concept stores located in Greenwich and Burlington, NJ, and Monroe, NY. The convenient store-within-a-store format harnesses ShopRite’s 70-plus years of grocery expertise to deliver a reimagined retail destination where customers can find fresh, on-trend foods and meal solutions in a variety of flexible grab-and-go formats. The seamless in-and-out of store experience also leverages a host of digital innovations to help customers save time.
Designed within each store’s existing footprint, “Fresh to Table” reinvents the produce and fresh departments to provide inspired, high-quality options for shoppers looking for a one-stop-shopping experience. These include sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”). The concept’s clean, modern aesthetic and distinctive signage provides an easy and intuitive experience for quick navigation and meal selection.
The concept’s “One Stop Dinner Shop” showcases five-ingredient meals crafted by ShopRite chefs and dietitians that change weekly. The easy-to-prepare meals are featured on the Recipe Shop on ShopRite.com and can also be accessed by scanning QR codes on in-store digital screens for extra customer ease. Meal offerings for the first week of each store’s “Fresh to Table” launch include: pumpkin soup, turkey-apple grilled cheese, and herb poached salmon.
A “Tasty & Trending” section highlights on-trend and seasonal foods, also chosen by ShopRite chefs and dietitians, to inspire customers to explore unique and healthy food options. Drawing from fresh departments across the store – including Meat, Seafood, Produce, Bakery and more – items change every two weeks.
“Fresh to Table” combines the best of ShopRite’s ready-made meal expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up, or arrange at-home delivery via DoorDash. Shoppers can also access “Fresh To Table” options on each store’s ShopRite from Home online service.
“‘Fresh to Table’ offers a whole new way to access fresh foods and meals,” said Joe Colalillo, Chairman & CEO, Wakefern Food Corp., the merchandising, logistics and distribution arm for ShopRite stores. “Whether shoppers are looking for fresh from the oven prepared meals and sides, or want pre-prepped ingredients to make every meal come together easily, this new concept promises to offer an exciting shopping experience that’s fun, fast and delicious.”
In-store and online messaging highlights unique ingredients and cooking solutions, tips about better-for you choices, and also helps customers identify distinctive fresh offerings at ShopRite.
“The ‘Fresh to Table’ space is a destination for shoppers looking for a quick snack, those planning to make a gourmet dinner, and everyone in between,” said Steve Henig, Chief Customer Officer, Wakefern Food Corp. “The combination of wholesome, seasonal fresh foods, state-of-the-art technology, and convenience is designed to help our customers find the balanced meals they are looking for.”
The multi-purpose space will also feature new and innovative items from ShopRite’s growing own brand portfolio of specialty products, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry lines.
It is expected that the “Fresh-to-Table” concept will be rolled out to additional ShopRite locations in the coming months.