If you asked the stakeholders in your business whether packaging is perceived as an unwanted cost or a value driving innovation, what would they say?
Inbound or Asia sourced product packaging has been on the radar of most procurement teams in terms of the cost of a box to varying degrees of success. This is mainly due to either a lack of visibility or simply the degree of complexity involved.
However, as internal retailer teams continue to be challenged to reduce costs, improve compliance and increase speed to market the time has come where packaging must take center stage as a key driver and enabler.
Retailers and brand owners have historically dedicated significant budget to the graphic design and artworking of primary packaging with little focus on the structural specification which is often controlled by the supplier. However with the growth of the ecommerce channel and the complexities of omni-channel the physical make up of packaging has never been more important.
Although suppliers are given some standards for packaging, the real benefits around supply chain efficiency and damage reduction is a game of fractions of inches and the ability to manage detail at scale.
The only way to effectively manage this challenge and create opportunity is to somehow touch and consider every piece of packaging to ensure it is designed to complement the end to end value chain.
Here are the 5 steps you can take to start your journey transforming packaging to a value driving innovation across your business.
1. Take a look-see
2. Find the source of the problem
3. Build an improvement strategy
4. Check compliance
5. Enforce it
Implementing this process through the introduction of software will provide transparency for all stakeholders, build an asset library and workflow manager, which will decode the mystery of overseas packaging development.
Equator, (https://player.vimeo.com/video/153491647) , a system unique to More from Less which is designed to communicate and deliver your brand promise consistently across all markets. As a result you are able to control the harmonization of your packaging designs, improve supply chain visibility and increase the speed of your products to market.
For more information on how More from Less can help you make packaging a source of value and more than just an unwanted cost visit www.morefromlessglobal.com and contact us.