When you want the latest cooking and decorating ideas from Martha Stewart,
you rush to your local bookstore to buy her newest book. If you're the publisher
of the nation's most popular home decorating and entertainment guru, you want
to get these books in the hands of readers as soon as they roll off the press.
Book retailers such as Barnes & Noble want to be the first to offer best-selling
titles on their store shelves and must have a cohesive distribution strategy to
achieve this objective. LTA Group is the primary transportation company for
Barnes & Noble, moving 95 percent of all books to its retail stores nationwide.
The process of moving Barnes & Noble inventory to its local bookstores
quickly entails managing volumes of paperwork. In conjunction with Kofax,
LTA Group has leveraged technology to effectively manage the shipping
process -- from receipt of product at its warehouses to final shipment to
The road from manufacturer to retailer can be rocky if there is no effective
process to manage the hundreds of thousands of documents that accompany
product shipments made via the U.S. highways each day. Despite today's highly
electronic business world, the shipping process still involves a tremendous
amount of paper documentation. LTA Group's most important business
objective is to quickly process information contained in the paperwork that
accompanies each shipment. By doing so, the company is able to move
products quickly to customer retail locations and expedite customer invoicing.
LTA Group is a leading transportation company which provides store deliveries
and related services to specialty retailers, such as Barnes & Noble, on a
regional and national basis. Regionally, LTA Group operates out of three
terminals in North Bergen and Jamesberg, N.J. and Wilmington, Mass. To
improve the speed and efficiency of document processing, the company
implemented Kofax Ascent Capture and Adrenaline technology.
"LTA's business objective is to provide customers with competitive service and
transit times at the lowest cost," said Clarence Nixon, LTA Group's imaging
supervisor. "The company has always embraced the latest technology to
accurately track and manage documentation for all product deliveries to LTA
warehouses and shipments to customers. With the new document imaging
system integrated by Image Architects, LTA Group can now process between
3,000 to 6,000 pages a day versus 1,000 pages per day with the system's
previous configuration. The Kofax document imaging technology that is central
to the system enables LTA to process more than 100,000 customer cartons per
Three shipping documents are scanned and indexed at each of the company's
three locations. Each facility manages inbound documents to track incoming
product deliveries; outbound documents to track subsequent product shipments
to customers; and proof of delivery documents ensuring customers have
received their product. They also process claims documents submitted by
Shipping documents are continually scanned and the system immediately
releases data to the corporate network throughout the day. As a result, shipping
documentation is available within minutes of scanning. Authorized employees
can access documents through the corporate network from their individual
desktop PCs at anytime and obtain the latest shipping information.
Each LTA Group location scans documentation and transfers the data via
high-speed T1 private network lines to a central database located at its facility in
Jamesberg N.J. The document imaging installations include high-speed scanners,
servers running Windows NT and a variety of workstations. Bell & Howell
3338 and 2220 scanners as well as Fujitsu 3097D scanners are used and
feature Kofax Adrenaline boards to boost speed and overall performance.
IBM's Content Manager software is paired with Kofax Ascent Capture
software to digitize and store paper documents in a central database, which
enables LTA to manage and secure business-critical shipping documents
electronically and access them via the corporate network.
As part of LTA's expanded use of Ascent Capture and Adrenaline technology,
the company implemented barcodes to automatically index documents, which
has enabled the company to process more documents and increase the accuracy
of its processing. Prior to the use of barcode technology, LTA staff had to
manually key index information into the system.
"The manual input of data created a bottleneck affecting LTA's ability to make
information immediately accessible to employees throughout the company," said
Peter Nirenberg, president of Image Architects, the systems integrator which
implemented the document imaging solution for LTA Group. "The new system
has boosted LTA's staff productivity and in turn the company's ability to move
product more quickly, increasing overall corporate productivity."
Image Architects configured the document imaging system to enable LTA
Group to take advantage of the other productive features of Kofax software and
hardware. The integrator instituted partial batch release that accelerates the
scanning process by allowing a batch to be released even if it contains errors.
They also implemented multiple release to send processed information to two or
more archives, databases or content management systems.
"By reconfiguring LTA's current hardware and making full use of the Kofax
hardware and software technology, LTA can now scan 3,000 pages per day
and merely spot-check one in 10 pages for inconsistencies," Nixon said. "This is
a dramatic improvement from the system's prior configuration which only
allowed the company to process 1,000 pages per day and required staff to
manually review all 1,000 pages for errors.
LTA didn't have to scrap its original document management system; the
company simply needed to configure it properly to achieve the technology's
"With a modest investment, LTA tripled the system's scanning capacity,"
Nirenberg said. "LTA simply needed the document imaging system
professionally configured to take advantage of each product's full set of features
to meet the company's exact business needs. Image Architects is now working
with LTA to implement a similar system to capture and manage the company's
human resource files."
Technology has paved the way for LTA Group to operate its shipping business
more smoothly. Through the use of document imaging technology, the
truckloads of paperwork LTA Group faces on a daily basis can be processed
more quickly and efficiently, avoiding the bumps and curves in the road.
Technology is truly serving LTA Group's goal to move product, not paper.
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