Guest Column |
Jeff Segarra,Nuance Document Imaging Division
Most organizations are probably familiar with the concept of Big Data and how it can help them make better business decisions. Yet until now, many have overlooked an extremely valuable source of data that can be used in the same way: paper documents and PDF files.
Digital signage might sound simple; but it actually has an extraordinarily broad range of applications, across both B2B industries as well as consumer-facing ones. As the interface between an individual or group of users and an organization, the opportunities for creative communication are endless. 2019 is looking like an incredibly exciting year for many sectors, and digital signage is at the forefront of that buzz.