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Gaining Financial Advantage: Image-Enabled ATMs Improve Operational Margins

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Description

Consumer demands for convenience & flexibility have become a competitive necessity for banks, as they utilize technology to simplify the transaction process and still improve their operational margin.

This is evidenced by A 2011 survey conducted by ATM Marketplace which concluded the market for intelligent-deposit ATMs, or envelope-free ATMs, is forecasted to grow two times faster than the installed base of traditional ATMs.

It is becoming more common for financial institutions to drive customers to self-service devices rather than the teller, as they roll-out new tools such as image-enabled ATMs. This process can seem overwhelming for the bank -- not only do their employees have to learn a new process, but their customers must feel confident in its abilities and in its effectiveness to complete the job, just as well as the teller they are accustomed to seeing. Utilizing an image-enabled ATM with industry-leading software makes this process easy. Users can quickly and easily complete transactions whenever it is convenient for their schedules – and no longer have to succumb to branch hours. A secure proof of deposit is still delivered, and a seamless transaction is completed with just a few touches of the keypad.

And while the customer reaps the benefits of self-service, deploying image-enabled ATMs allows the financial institution to differentiate itself from the bank down the street and even improve its operational margin. Smaller community banks can also compete with the larger institutions by delivering enhanced customer service and additional benefits through this self-service method.

Turning paper checks into electronic files enables banks to process the deposit faster, which makes funds available quicker and has further appeal for customers. By relying on cutting-edge software to automatically capture required fields from checks and related payment documents, banks expand their reach, serve more customers, and ensure customer confidentiality and confidence – tellers and other third parties are not required to key identifying information.

Banks also reduce their risk of fraud. Industry reports describe empty-envelope fraud as the number one type of fraud affecting ATMs. However, image-enabled ATM's using advanced recognition technology can completely eliminate empty-envelope, as well as help stop check-kiting and closed-account fraud since processing times are drastically reduced. Once deposited, checks are imaged and validated for image quality and negotiability, without having to rely on input from the customer or teller. Images and relative transaction data are sent to the central check processing site, where item processing and a complete audit are executed for clearing purposes. As soon as the check is deposited, the image can be processed as a remote deposit item, resulting in faster processing and posting.

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