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White Paper: The Time Has Come For Enterprise Transactional Content Management
Transactions are the lifeblood of any business. After all, transactions bring in the money to keep businesses alive. Fulfilling a customer order is an example of a transaction. Issuing a mortgage loan is a transaction. Receiving goods at a warehouse is a transaction. Answering customer correspondence, processing insurance claims, signing up someone for a magazine subscription – these are all examples of transactions.
What do all transactions have in common? Information, or content, is needed to initiate them. For example, for an order to be placed, information is required on the customer, the goods being ordered, the quantity, the date, etc. Transactional content can enter an organization through a variety of avenues. These include paper or electronic forms, call centers, and sales representatives. Once an organization receives transactional content, the information has to be entered into some sort of CRM, ERP, and/or line-of-business system. Only then can the transaction be processed.
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