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By Jim Thumma, VP of Sales, Marketing and Professional Services, Optical Image Technology

By now, everyone is aware of its benefits, and of the costs associated with not converting to enterprise content management. It's mystifying to me that ECM wouldn't be a top priority for any organization that wants to stay profitable and competitive. To put it bluntly: if you haven't adopted ECM, you are hemorrhaging money.

Nonetheless, there are still a lot of businesses out there that are content to throw their money into the snow (I realize that the analogy is seasonal, but bear with me). After more than two decades in the business, I've seen an overwhelming number of success stories—even from organizations that take advantage only of the bare minimum of their ECM system's capabilities. But inexplicably, from other organizations, I still hear the same rationalizations:

Newsflash: an ECM conversion is going to involve an investment—both in software and in training. Even if you decide to go with an open source solution for your enterprise, it's going to cost money if you want it to work and if you can fi nd IT support. In this economy, cost is a convenient excuse that seems to be prevalent in the marketplace. But delaying your conversion because you think you can't aff ord it is like winning the lottery and not cashing in your ticket because you think that the taxes on the winnings will be too high.