Legal Marketplace Resource Boosts Capabilities For Its Website Visitors
By Karla Paris
Ease of data access and analytical power gives AVVO the ability to rapidly respond to legal questions posed to more than 190,000 qualified lawyers, giving users readily available advice.
With data growing so precipitately and the rise of unstructured data accounting for 90 percent of the data today, the time has come for enterprises to re-evaluate their approach to data storage, management, and analytics. One of the web’s largest online legal resources has decided to re-evaluate its approach and has confirmed its new partnership is a big part of the site’s future.
Avvo, the web's largest legal marketplace for consumers and attorneys, announced it has implemented a Cloudera enterprise data hub to power its online big data platform for sourcing legal advice through its partnership with Cloudera. Using the fully-integrated capabilities of Impala and Apache Spark, Avvo has the ability to immediately respond to legal queries from more than seven million monthly visitors with lawyer-provided advice generated by its database of more than six million questions and answers.
Avvo was founded in Seattle, WA in 2007 by Mark Britton, a former Expedia executive. Britton was contacted by many friends and relatives seeking his advice on legal issues and recommendations on attorneys to hire. He believed a better solution was to combine reliable legal information and transparency with the accessibility that technology enables. With the help of Sendi Widjaja, one of Expedia's top development managers, Avvo was born.
On Avvo, users can find detailed profiles for more than 95 percent of practicing lawyers in the U.S., including the objective Avvo Rating, client and peer reviews, and cost information.
With the processing and analytic capabilities of an enterprise data hub, Avvo drives innovations with its data at faster rates and with deeper insights. Internally, Avvo leverages the technology to pinpoint areas for improvement - such as churn analysis to analyze factors that cause customer attrition, and lead scoring to track prospects' behavior and web activity to determine their level of interest in Avvo products.
Apache Hadoop is 100 percent open source, and pioneered a new way of storing and processing data. Instead of relying on expensive, proprietary hardware and different systems to store and process data, Hadoop enables distributed parallel processing of huge amounts of data across inexpensive, industry-standard servers that both store and process the data, and can scale without limits.
One of the cost advantages of Hadoop that AVVO is taking advantage of is its internally redundant data structure and is deployed on industry standard servers, rather than expensive specialized data storage systems.
SOURCE: Globe Newswire