Case Study: 33 Britannia Hotels Get Their ‘Fax' Right With A2iA DocumentReader™

Britannia aims to provide great value for a low cost at a time when it has become an increasingly important factor when making buying decisions.

Britannia Hotels was experiencing an increase in hotel bookings, and their staff was spending more and more time on administrative tasks rather than tending to other responsibilities. Additionally, guests were able to make reservations at any time -- 10 months or 10 minutes prior to their arrival, which did not allow for the staff to prepare for their booking or enter their details into the system. To combat this, Britannia Hotels decided to improve its reservation process by automating faxed bookings.

Britannia Hotels selected the A2iA/Eptica integrated solution. Containing A2iA DocumentReader™ and Eptica Fax-Letter-SMS, this solution automatically converts faxed bookings into inbound emails for faster, more accurate processing. This workflow is currently deployed to 33 Britannia's hotels.