15 Minute Guide To Interactive Content Management

Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications. Whether it's a web page that combines a variety of rich media types, such as a Flash animation and streaming video, a PowerPoint presentation with still images and audio clips, or page layouts for marketing collateral that will be rendered for multi-channel distribution, the variety of interactive content formats presents challenges that go beyond traditional content management. Submitted by EMC Documentum