Digital Content Management: Yale University Press Selects Ingram's CoreSource To Manage, Sell, And Market Its Digital Content
Yale University Press has selected Ingram Digital Group to assist in the development and deployment of Yale University Press's digital publishing strategy to make the Press's titles more widely available.
Under the agreement, Yale University Press will use CoreSource – Ingram's suite of asset management and search-and-discover services – to convert, protect, manage, and monetize the Press's digital assets, whether they be sold or marketed as print books or eBooks. This is estimated to involve more than 3,000 documents and other digital assets that are owned by Yale University Press.
CoreSource's Search and Discover Services will enable Yale University Press to market its content much more broadly, including these new ways:
- The Ingram powered "Widget" gives readers an easy way to showcase book titles on their own blogs and social networking sites.
- The Ingram Digital website user interface will enable a full-text search across all of Yale University Press's library of digital assets available for promotion across a vast array of business partners including third-party resellers and content specific websites.
- Ingram Digital's collaboration with Microsoft's Live Search Books program will enable Yale University Press to digitize more of their books, make them discoverable through Live Search Books, and monetize them through Ingram Digital's eBook sales channels and Lightning Source's print on demand sales channels.
"Yale University Press is committed to making the best scholarship available to the widest possible audience," said Daniel Lee, Manager of Digital Publishing at Yale University Press. "Ingram's breadth of solutions and long history in service to the publishing industry made Ingram Digital the logical partner to assist us in developing a digital strategy that creates the widest set of opportunities for distributing our content."
Today's release announces that Ingram will manage the syndication of content to all Yale University Press business partners, repurpose content for partner specific needs, and provide scanning and file conversion services when necessary.
The CoreSource Asset Management Suite will be the central location for all of Yale University Press's digital content. Yale University Press employees, in all offices, will be able to access content on an as-needed basis with the confidence that they are always working with the latest version of a given resource. Content can then be delivered to business partners in the proper format with the right metadata. Mr.Lee noted that simplifying and automating these processes will create efficiencies for Yale University Press and its partners.
In addition, Yale University Press has signed an agreement with MyiLibrary, the aggregated eBook platform of Ingram Digital Group. Yale University Press plans to make its frontlist books as well as active backlist titles available through MyiLibrary.
"We are excited to be working with Yale University Press, which is a publisher with a rich heritage in academic publishing and the leadership to engage the brave new world of the digital environment," said James Gray, President and CEO of Ingram Digital Group.
"By working with Ingram Digital, Yale University Press's content also becomes immediately available to the various physical and digital sales channels provided by all the Ingram companies," Mr. Gray added.
For example, once a Yale University Press document is scanned it can be printed by Ingram's Lightning Source Inc. with its print on demand capabilities and available for sale through traditional book channels serviced by Ingram Book Group. In addition, Yale University Press titles will be transformed into eBooks for delivery through Ingram Digital's downloadable eBook solution and available for institutional sales through MyiLibrary.
About Yale University Press
Founded in 1908, Yale University Press is one of the largest and most distinguished American university presses. It publishes over 320 books a year in a wide range of disciplines including history, American Studies, literature, art and architecture, languages, philosophy, politics, religion, reference, music and the sciences.
About Ingram Digital Group
Ingram Digital Group is an operating division of Ingram Industries Inc. and provides publishers and other content owners with a comprehensive offering of digital content accession, storage, management and distribution services. Ingram Digital Group along with its group companies of MyiLibrary and VitalSource Technologies provides a full-service array of digital solutions and support. The Ingram companies - including Ingram Digital, Ingram Book Group and Lightning Source Inc. - provide a broad range of physical and digital services to the industry. For more information, visit www.ingramdigital.com
SOURCE: Yale University Press