Applications Of Digital Asset Management

Product images, streaming video, sound bites, logos, flash animations, presentations, Web pages—these days, digital assets are ubiquitous. They're used by companies in all industries to promote products and services, educate employees, attract customers, and establish global brand recognition. For any one company, all this rich media represents a significant intellectual and monetary investment. Yet rich media files are typically stored in content "silos" where they're difficult to access. As a result, the full value of this intellectual property is often untapped, and the return on investment in digital assets is a fraction of what it could be.

That's why organizations of all types are turning to digital asset management (DAM) solutions, such as that offered by EMC. The EMC Documentum DAM solution allows you to maximize the value of digital assets. Much more than an enterprise repository for digital images, the EMC Documentum solution provides powerful features such as the ability to manage Microsoft PowerPoint slides and presentations, and specialized capabilities for areas such as medical imaging. But it also meets the needs of all businesses that deal with rich media files on an everyday basis.