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•Article: Use Your Content Wisely: How Strategic ECM Can Help Insurers To Get Ahead In 2010

By Laurel Sanders, Optical Image Technology

As insurers move toward 2010, most continue to invest in future growth – an encouraging sign despite a tough year in 2009. Information technology in general, and content management in particular, are a strategic part of that investment. Once considered a luxury to be expanded in flush times, technology is now a strategic means of surviving and outperforming the competition, assisting in revenue collection, product development decisions, customer service, cost reduction, and more. Sources ranging from Insurance Networking News, Tech Decisions, and Claims to Infonomics and KM World sport a common theme: a new emphasis on understanding data and using it strategically for the benefit of the enterprise.

Critical data is typically stored in multiple policy administration, claims, billing, reporting, and compliance systems. Managers need the content to be accurate, discoverable, and appropriately transparent to decision makers. Whether employees are developing insurance products, underwriting risk, servicing policies, reviewing claims, or overseeing your compliance program, some of the information collected is valuable in multiple business areas and can be re-used to drive decisions and processes forward. Are you using your information intelligently?

Optical Image Technology offers an integrated suite of imaging, document management, and workflow software, including document archiving, lifecycle management, electronic forms, and email management products.

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•Article: Use Your Content Wisely: How Strategic ECM Can Help Insurers To Get Ahead In 2010