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Content Management: Taking The Mystery Out Of Metadata By Suzanne Mescan, Vasont Systems

August 30, 2006

Content Management: Taking The Mystery Out Of Metadata <I>By Suzanne Mescan, Vasont Systems</I>

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Article: Content Management: Taking The Mystery Out Of Metadata

Metadata may seem mysterious, but in reality it's a straightforward tool. It can make content more organized and more efficient to search and reuse. And it only asks for a small amount of respect: some common sense thinking about your content, its uses, and its characteristics.

Defining Metadata
In the content management world, metadata is "information about information," or information that describes your content. It provides the information about what an author was thinking when creating the content: who created it, what type of information it is, where the content is published; when it was created; why the content is relevant, and so on. For example, we could assign the following metadata to the content of this article:

  • Author: Suzanne Mescan
  • Topic: Metadata
  • Type of presentation: Article
  • Output: Print and Web
This metadata describes things about this article that someone may find valuable when looking for related information or content to reuse. If someone wanted to search for information about metadata, this article would be one of the search results.

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Article: Content Management: Taking The Mystery Out Of Metadata


Suzanne Mescan, Vice President of Marketing, is responsible for the Company's overall marketing and public relations efforts. Suzanne most recently served as the Vice President and General Manager of Progressive Publishing Alternatives, a sister division of Vasont Systems offering project management, editorial and design services. Prior to joining Vasont Systems, Suzanne was a Marketing Analyst at Advanta. In this role, she was responsible for product planning, advertising, and the promoting of financial services. Suzanne earned a bachelor's of science degree in Marketing from The Pennsylvania State University.

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