Articles
Blogs And Wikis: Get A Grip On Social Computing In The Enterprise By Leigh Klotz, Xerox DocuShare Business Unit
July 21, 2006
Get A Grip On Social Computing In The Enterprise
As organizations continually seek new ways to increase efficiencies among dispersed teams, social computing tools, such as Weblogs (blogs) and wikis, are moving beyond the public domain to permeate the workplace. A recent survey of IT decisionmakers from IDC – an independent research firm - showed more than 40 percent of the organizations polled were already using blogs internally for corporate use.
These tools serve as organizing hubs for workgroups to share and disseminate information. For example, engineers are using blogs to communicate product release notes and progress to stakeholders and senior staff. Marketing teams use them to announce new versions of products and new features to their internal divisions, while corporate communications teams often use blogs to make announcements to employees.
For some time, blogs have been associated with a "guerrilla" image as the technology allows users a certain social equality on the Internet. From the corporate perspective it begs the question: Does allowing blogs in-house mean literally opening the door to anarchy in your department? The best and wisest approach is for companies to find ways to harness the power of these features so that they can use the latest "cool" technology and gain the benefits of storing organizational memory and promoting social networking without jeopardizing corporate reputation, encouraging inappropriate discussion, or risking exposure of confidential information.
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Leigh L. Klotz, Jr. is a senior software architect with Xerox DocuShare and was editor of the World Wide Web Consortium XForms 1.0 Recommendation. He has been active in document capture, user interface, and document management projects at Fuji Xerox, PARC, and Xerox Corporation.
